Eira Syazira is the Founder and Director of Suri Ratu Sdn Bhd, a company she co-founded with a vision to create high-quality, accessible beauty and wellness products. An established actress, singer, and public figure in the Malaysian entertainment industry, Eira brings her charisma, creativity, and strong personal brand into the business world. Drawing from her close connection with fans, she was inspired to develop Candyta, a hair care line born out of repeated compliments and questions about her naturally beautiful hair. With passion and purpose, she transformed that feedback into a product that empowers women to feel confident in their own crown.