THE FOUNDERS
Syazira Shuhaimi
Eira Syazira is the Founder and Director of Suri Ratu Sdn Bhd, a company she co-founded with a vision to create high-quality, accessible beauty and wellness products. Drawing from her strong presence in the entertainment industry and close connection with her fans, Eira was inspired to develop Candyta, a hair care line born out of repeated compliments and questions about her naturally beautiful hair. With passion and purpose, she transformed that feedback into a product that empowers women to feel confident in their own crown.
Noraini Mohd Yusof
Noraini binti Mohd Yusof, fondly known as Kak Teh, is the Co-Founder of Suri Ratu Sdn Bhd, overseeing the company’s operations and management. A civil engineering graduate from Politeknik Sultan Haji Ahmad Shah, she began her career in the government sector before venturing into business. Her success as Malaysia’s best online stockist under Deherbs Malaysia, and later as Co-Founder of the beauty brand Dr. Beau, reflects her strong entrepreneurial spirit. Today, she continues to drive growth and innovation at Suri Ratu alongside Syazira Shuhaimi.