About Us
Suri Ratu Sdn Bhd is a Malaysian-born brand dedicated to empowering women through wellness, beauty, and heritage. With a deep respect for traditional values and modern innovation, we deliver products and experiences that elevate confidence and self-care — a commitment that earned us recognition as one of Malaysia’s Superbrands.
Founded on April 26, 2021, in Kuala Lumpur by two visionary women — Eira Syazira and Noraini binti Mohd Yusof (Kak Teh) — the company was born out of a shared passion to create high-quality, affordable beauty and wellness solutions for everyday women.
Our Vision
Our Story
Long before the formation of Suri Ratu, Eira and Noraini had already made waves with Lyon White, a beauty supplement that gained popularity between 2019 and 2021. Eira, a well-known personality, used her social media influence to grow the brand, while Kak Teh managed business operations and logistics behind the scenes. Their synergy allowed them to expand their reach across Malaysia, Singapore, Brunei, and Indonesia.
Despite the challenges of the COVID-19 pandemic, Suri Ratu Sdn Bhd recorded an impressive RM1 million in monthly sales, driven by a lineup of popular products such as Lyon White, Sambal Suri Series, Lumikuke Cooking Wok, Achutera Detoxx and Rendang Pak Azad.
In June 2023, they launched the Candyta Hair Care Series, inspired by fans frequently complimenting Eira’s naturally beautiful hair. This new line of hair care products generated RM1.13 million in just two months, marking a significant milestone for the brand.
At Suri Ratu, we believe every woman deserves to feel confident in her crown. That’s why our shampoos, conditioners, and moisturisers are carefully formulated with nourishing ingredients that restore hair from root to tip. Free from harsh chemicals, each product gently cleanses, deeply hydrates, and promotes lasting softness and strength. Thoughtfully designed for all hair types — including those who wear the tudung daily — our formulas help maintain scalp freshness and hair vitality, even under long hours of coverage.
Our Mission
- To develop high-quality, accessible personal care and wellness products tailored to the real needs of modern women.
- To uplift and empower women by promoting self-love, confidence, and community.
- To bridge tradition and modern science in every product we create.
Our Objectives
- To expand the Candyta product line across regional and international markets.
- To ensure consistent quality and customer satisfaction in every purchase.
- To champion inclusive beauty solutions, especially for tudung-wearing women.
- To grow our community through strategic partnerships, ambassador programs, and social engagement.
- To lead in sustainable practices that benefit both people and the planet.